LinkedIn and Meta · Copenhagen
Sharp advice.
One project at a time.
We look after LinkedIn and Meta for founder-led companies: strategy, content, ads and a monthly report on what came of it. Some clients hire us for a single project, others keep us on for years.
- Denmark
- Scandinavia
- United Kingdom
Note: advertising review
“We turned off the campaigns that were burning through the budget and rebuilt the structure around the ones bringing in leads.”
We work with
The usual problem
The problem is rarely the content.
Most companies that call us have been posting for months. The posts go out, the follower count creeps up, and the pipeline looks much like it did last year.
So we start with the buyers instead: who they are, where they spend their time online, and what makes them decide. The content plan and the ad setup come out of that.
What we do
The work we take on
Four services. Most clients take all four, and the strategy comes first either way.
Social media management
Posts, carousels, graphics and short video for LinkedIn and Meta. Around 20 pieces a month, written, designed and scheduled by us.
Meta Ads
We build the campaigns, check them weekly and move budget between them. Whoever set them up is the one who keeps running them.
Brand strategy & consultation
Positioning, visual identity and the website that carries it, so your channels say the same thing.
Monthly reporting
One page each month: what we published, what it cost, what came in, and what we're changing. You never have to log into a dashboard.
Process
How we work
Every engagement has a written scope and one account manager you deal with from start to finish.
Listening
We ask what you've tried, what came of it, and what you want the marketing to do.
Recommendation
You get a written plan with scope, timeline and price before anything starts.
Execution
We do the work ourselves, or set your team up to do it if you'd rather keep it in house.
Adjustment
We go through the numbers each month and change what isn't working.
Who we work with
Mostly founder-led companies
Small and medium-sized businesses across Denmark, Scandinavia and the United Kingdom.
Founder-led SMEs
The founder still signs off on the marketing budget and wants to see it come back.
E-commerce brands
Shops that want an audience which sticks around between campaigns.
B2B taking LinkedIn seriously
Companies using LinkedIn as a sales channel for the first time, usually starting from a quiet page.
If social media has been a cost with little to show for it, that's usually where we start.
Book a strategy call (opens in a new window)Clients
Recent client work
Four projects and what we changed.
- Brand & LinkedIn
Hurtigredning
What we improved
- New visual identity across platforms
- Sharper, more consistent LinkedIn presence
- One brand language across all marketing
- Meta Ads & leads
TaskPlus
What we improved
- Set up a targeted Meta Ads campaign from scratch
- A clear lead flow in place of broad targeting
- Tightly scoped audience with real B2B relevance
- LinkedIn & SEO/AEO
Fantek
What we improved
- LinkedIn and Sales Navigator for the UK market
- Outreach sequences to named decision makers
- Visible in ChatGPT, Perplexity and AI Overviews
- Performance review
Bindia
What we improved
- Full review of existing advertising
- Shut down campaigns that were wasting budget
- New campaign structure built around what worked
Culture
Culture
How we run the team.
Room for newcomers
New people get client work in their first weeks, with someone senior reading it before it goes out.
Learn by doing
Interns and junior staff sit on live accounts, with a senior on the same account.
Flexible setup
Project based or long term, remote or from the office. We work that out per person and per client.
Team
Our team
Six people. Everyone on this list works on client accounts.
Usman Tariq
CEO & Marketing Strategist
Adnan El Yassir
CCO & Sales
Vivek
LinkedIn & Branding Specialist
Usman Umar
Google Ads & Meta
Ahmed Salem
Content & Video
Ilyas
Marketing Intern
Contact us
Let's have a strategy call.
30 minutes · No cost · We'll tell you what we'd change
- Address
- Cphbusiness, Nansensgade Incubator, 4th floor, 1366 Copenhagen K
Book directly
Pick a time that suits you
Take a free 30-minute slot in our calendar and you'll get a confirmation right away.
See available times (opens in a new window)or send a message